Marketing Manager

About the job

If you live and breathe marketing, we need to talk. We’re looking for a flexible and versatile marketer who will Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments, who will help us build and maintain a strong and consistent brand through a wide range of online and offline marketing channels.

Your role & responsibilities ●

●Position Intwo as the preferred brand of the choice for our (B2B) target audiences and Industries. Ideal customer criteria are midsized, international companies, open to use e (Microsoft) technology in one of our 6 industry verticals.

● Develop marketing strategies and tactics to boost our reputation and drive sales qualified leads. These leads have a market leading conversion to opportunities and then deal closure, such that we have a great marketing ROI.

 ● Deploy successful marketing campaigns from idea to execution to build strong brand salience within our target industries and audience, leading to sales qualified leads.

● Create and manage a calendar of events such as webinars, conferences and thought leadership contributions.

 ● Experiment with various organic and paid acquisition channels like content marketing, pay per click campaigns, event management, and social media.

● Produce valuable and engaging content for our website and blog together with our content writer that attracts and converts our target groups.

● Measure and report on performance of marketing campaigns, gain insight and assess against goals.

● Prepare and monitor the marketing budget and allocate funds wisely.

 ● Ensure that all regional marketing materials are in line with our brand identity.

● You work closely with our sales team in MEIA and your global marketing colleagues to win (new) business.

 ● Work closely with Microsoft on developing and executing annual co-op plans and budgets and oversee all co-marketing initiatives and events.

 ● Support employer branding and HR initiatives from a marketing and brand perspective

● You understand how to translate industry business problems and business value from our engineering team into technology solution messaging.

 ● You believe in Account Based Marketing. You nurture your lead “personas” through our nurture tools (Hubspot) with relevant high quality neural marketing and engaging customer journeys.

 ● Ultimately, Your key focus is to generate targeted high quality leads (leading to deals closing) supported by strong branding.

Some examples of what your day looks like?

● Present your data-driven marketing strategy and execution plan to the leadership team to approve your annual marketing budget.

● Run a compelling webinar with international colleagues how manufacturing companies are affected by the increased cybercrime.

 ● Sign off a new whitepaper how our application portfolio based on Dynamics 365 allows companies to move to modern, proactive decision-making tools rather than legacy data silos.

 ● Cooperate with HR to promote a piece of employer branding such that we attract top talent.

 ● Organize an industry trade show for CIOs to position us as the reliable cloud infrastructure partner.

● Check the result of the latest digital campaigns that tells our story around data and AI.

● You report locally to the Managing Director MEIA, and globally to the Global Vice President of Marketing.

Required Qualifications:

 ●  5+ years of B2B marketing experience in an international tech environment.

●  An independent self-starter and no-nonsense mentality. • Bachelor/master’s degree in marketing (or related field).

 ●  Energetic and hands-on

Skills and Abilities

● Demonstrable experience in technology B2B marketing.

● Knowledge of business applications (SAP, Oracle, Microsoft, Salesforce etc.) and cloud technology (Azure, AWS) and business benefits is preferable.

● Able to think in structures as a senior manager.

● You can appeal to C-levels in an inspiring and triggering manner.

● You have run successful lead generation campaigns that delivered a steady deal flow.

● Understanding of our key vertical industries is an advantage.

● Potential and attitude to learn constantly.

 ● Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate, and motivate. ● Solid knowledge of website analytics and digital tools (e.g., Google Analytics, Hubspot, Google Tag Manager).

● Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets.

● Strategic, analytical, and creative thinking skills.

● Excellent communication and presentation skills.

 ● Excellent team-player.

 ● Fluent in English and good copywriting skills.

 ● Combination of strategy and hands-on mentality.

 ● Social media savvy for marketing purposes.

Who are we:

●Intwo’s mission is to help businesses achieve more with Cloud technology. Intwo stands for movement into a new era: where TWO worlds - the digital (IT) and business (OT) - merge together, driving business transformation through solutions and services on the Microsoft cloud.

● Our full-services portfolio consists of: Managed Cloud Infrastructure, Dynamics 365 Business Applications, Modern Workplace, Data, Analytics & AI, and Cybersecurity.

 ● Intwo serves over 1,000 B2B customers in 40 countries, and helps solve their business challenges through technology and industry-oriented consulting.

● We are Microsoft Azure Expert MSP and member of the Inner Circle of Business Applications. This positions us well with Microsoft and clients as the top 1% partners for Microsoft globally in the field of Cloud infrastructure and Business Applications.

● Our Values: People First – Integrity – Accountability – Teamwork – Diversity What we offer:

● Being part of a cutting-edge technology company in a growth market.

● Working with high-profile international customers and professional colleagues. ● Inspiring, flexible and open working culture.

● Competitive salary and bonus opportunity.

● Excellent secondary benefits.

 ● Possibilities for personal and professional (international) development.

● Broad training and education options